Wednesday, 26 March 2014

The Toni Takeover! Introducing Jeffrey Boutique.

Toni Jeffrey, wearing one of her designs.
Jeffrey Boutique hasn’t even been open for business for a year, and has already sold over 500 dresses to fashionable females all over the UK. Owner Toni Jeffrey began making dresses for family and friends early last year after studying marketing management with fashion at UCLAN. After a huge demand for her signature bodycon style she decided to start her own business, and Jeffrey Boutique was born.

The first ever design

With the official Instagram page boasting over 10,000 followers, and the Twitter account slowly catching up with 5,000, it is no wonder the news of Toni's designs are spreading like wildfire.

“I manage all my social networks and emails myself. At one point I was getting up to 100 enquiries a day, so I set up my website, which gives customers the opportunity to make their purchase online, which saves me a lot of time.” 



If that wasn’t enough to handle, superwoman Toni hand makes every single dress herself. She estimates she has sewn a staggering 500 so far, and her hard work is most definitely paying off. After driving an 11 year old Clio for the past few years, 22 year old Toni recently bought herself a £34,000 Mercedes for Christmas. 


Toni's first extravagant purchase

“One of the highlights of my career so far was being invited to a celebrity gifting suite in London. Having celebrities browsing through and complimenting my designs just felt amazing.”

Other celebrity fans include Nicole Morris from MTV’s ‘The Valleys’ and Charlotte Dawson, who regularly wears Jeffrey Boutique to various showbiz events.

Charlotte Dawson, featured in the Daily Mail wearing Jeffrey Boutique
That’s just the tip of the iceberg for Jeffrey Boutique. Next year Toni plans to expand her product range and get her designs made professionally as wholesale.

“I sold my first design about 12 months ago to a friend for £20, and now my dresses range from £50-£100. I can’t believe all this has happened so quickly! It still hasn’t hit me that it is my business.”



Check out Jeffrey Boutique at www.JeffreyBoutique.bigcartel.com
or follow her on Twitter @JeffreyBoutique

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